Serious Entertainment Lab
Serious games or applied games are designed with a purpose beyond mere entertainment. These games are used in therapy, education, physical and mental health, sports, scientific research, marketing, advertising, crisis management, urban planning, engineering, politics, and militarism. Building such games has two specific goals: to make the traditional and exhausting physical, educational, therapeutic exercises attractive and obtain a detailed and precise report of the player's therapy, exercise, or education process. The experts use the results from the process observation to design and plan future exercises.